I’m Pujan, a systems-thinking designer and researcher driven by curiosity about people, culture, and technology. I turn research insights into thoughtful design decisions that meet user needs while supporting business goals.

I’m Pujan, a systems-thinking designer and researcher driven by curiosity about people, culture, and technology. I turn research insights into thoughtful design decisions that meet user needs while supporting business goals.

Previously:

Selected Work

Intuit: Uncovering insights around user trust and perceptions for an AI-powered sales tool

As a UX Research Intern, I led research exploring how AI could support Sellers without disrupting their workflow or breaking their trust, uncovering that transparency, relevance, and flexibility are critical to adoption. My insights shaped company-wide design principles at Intuit and informed product decisions for the Virtual Expert Platform team's AI-guided selling tools.

Intuit: Uncovering insights around user trust and perceptions for an AI-powered sales tool

As a UX Research Intern, I led research exploring how AI could support Sellers without disrupting their workflow or breaking their trust, uncovering that transparency, relevance, and flexibility are critical to adoption. My insights shaped company-wide design principles at Intuit and informed product decisions for the Virtual Expert Platform team's AI-guided selling tools.

Gulfstream Aerospace: Designing a suite of stress analysis tools for for aerospace engineers

As a UX Design Intern, I designed four stress analysis tools for aerospace engineers at Gulfstream, translating complex technical requirements into intuitive web applications that increased productivity and improved cross-functional collaboration. Led user research with engineers across multiple departments and presented designs to the entire Stress Analysis department, receiving recognition from leadership for reimagining the future of engineering tools.

AllTrails: Creating a cohesive (and unofficial) design system for AllTrails.

Created the Trailblazer Design System for AllTrails, consolidating inconsistent components and establishing accessible design patterns that reduced designer confusion and improved implementation consistency. Designed foundational styles, core components, and comprehensive documentation that enables AllTrails' team to build naturally beautiful experiences efficiently while maintaining the platform's authentic outdoor identity.

AllTrails: Creating a cohesive (and unofficial) design system for AllTrails.

Created the Trailblazer Design System for AllTrails, consolidating inconsistent components and establishing accessible design patterns that reduced designer confusion and improved implementation consistency. Designed foundational styles, core components, and comprehensive documentation that enables AllTrails' team to build naturally beautiful experiences efficiently while maintaining the platform's authentic outdoor identity.

Cooper Union Library: Redesigning Cooper Union Library Website to improve usability

Redesigned Cooper Union Library's website after discovering 87% of students found the homepage overwhelming and 100% struggled with search navigation. Our solutions (including a clearer homepage hierarchy, intuitive search icons, and a friendly chatbot named Coop) made finding resources effortless for students and reduced staff time spent answering basic questions.

Cooper Union Library: Redesigning Cooper Union Library Website to improve usability

Redesigned Cooper Union Library's website after discovering 87% of students found the homepage overwhelming and 100% struggled with search navigation. Our solutions (including a clearer homepage hierarchy, intuitive search icons, and a friendly chatbot named Coop) made finding resources effortless for students and reduced staff time spent answering basic questions.

LitLens AR: Bridging Physical and Digital Book Discovery Through Augmented Reality (AR)

We created LitLens, an augmented reality book scanner that lets you point your phone at any book cover and instantly see reviews, ratings, and community opinions. The goal: give physical bookstores the research power of online shopping without pulling customers away from making in-store purchases.

LitLens AR: Bridging Physical and Digital Book Discovery Through Augmented Reality (AR)

We created LitLens, an augmented reality book scanner that lets you point your phone at any book cover and instantly see reviews, ratings, and community opinions. The goal: give physical bookstores the research power of online shopping without pulling customers away from making in-store purchases.

More Work

Design Critique: Resy (iOS App)

Resy is a digital platform that allows users to seamlessly reserve tables at restaurants or tickets to events/experiences. The platform provides restaurant details, menu highlights, images, and user ratings – all of which enhance the reservation experience. This article critiques the Resy App using the principles mentioned in Don Norman’s “The Design of Everyday Things”.

Case Study: Designing an accessible and cultural-centric website for the Kerala Museum

This project focused on reimagining the Kerala Museum’s digital presence to better represent it as an arts and culture museum in Kochi, Kerala. Through user research and a mobile-first design approach, I worked on creating a more accessible, engaging, and community-driven website that helps visitors explore exhibitions, events, and Kerala’s cultural stories more intuitively.

Service Design: Developing Onboarding for Visiting Scholars at Pratt

This project reimagines the onboarding experience for visiting scholars at Pratt Institute. Through service design research and participatory co-design workshops with scholars, staff, and faculty, I identified gaps in task ownership, information flow, and emotional support. The outcome is a structured onboarding system that includes a centralized website, clear email touchpoints, a co-designed welcome packet, and a shared tracking workflow. Together, these solutions create a more welcoming, transparent, and efficient experience for both visiting scholars and the teams who support them.

Pujan — પૂજન

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